CRITIQUE ARMY WEB SITE RECRUT SPEAL

• Does the copy get to the point quickly?      on some things it does like what to expect from the training in the beginning but dosn't go on to explaine any more then that.
• Is the copy shy about the offer or incentive?      i find it to be a little because it spends most of the pitch explaining how different abnd difficult it will be in the beginning but also states in the end it will be worth the trainging to have a career like no other.  
• Is it easy to respond to? not really bacause it is more of an introduction to whats going to happen if you join , not so much if you join these are the things that could happen for you . 
• Does the copy overcome every objection to replying, leaving the reader with no choice but to act?    i dont think so , it certainly gives the reader alot to think about but still makes you feel like it is up to you to make a dissision about it and an indepth one at that,  going buy the pitch.  
• Does the copy use simple words?       yes it does which is something that makes it very appealing and easy to read
• Does the copy use active language (does it address the site visitor as ‘you’)?     this is something that the site does quite well it feels like it is telling you the person about all the things that could take place iin the army
• Is the copy broken down into simple sections and bullet points? no it isnt but it is in simple to read paragraphs and uses simple wording making it easyer and more appealing to read .