Thursday, February 24, 2011

Slurpee (frozen drinks) research and improvement (luke homework)

Slurpee ( frozen drinks ) research and improvement
the product I have chosen to research is the Slurpee ( frozen drinks) , which is one of my favorite drinks it is a great product and very popular the world over, it was invented in the 60s buy a man call Omar knedlik, and sense then has only grown in popularity worldwide, this is helped by a huge medium of advertising from internet, promotions, TV advertising and subliminal advertising such as the Simpsons famous squishy right down to the BRAIN FREEZE
but one thing I have noticed with this delicious beverage is that you are limited to where you can get it from, it seems that the only place you can obtain one of these drinks is from a 7-11 or corner store and further more you can only get them in a big bulky cup, I propose to enhance the product buy getting it out of the cup and corner store and in to cans and bottles. This would make the product much more widely available also you could save it if you didn't want to drink it all right then plus you could keep it at home as well as buy from vending machines super markets things like that.
But how do you keep it frozen ???
One way to do this might be to make the cans and bottle very high pressured so that is it liquid in the can or bottle is unable to freeze until it is opened, this would work much the same way a bottle of coke in the freezer reacts when it has been in for to long it looks fine but when opened it freezes ,
another way would be to sell it in a can or bottle with small balls inside which you shake to keep your drink at that nice consistency, much the same as a can of spray paint.
You could even sell it with a spiral in the can or bottle that you twist to keep it cold and slushed, the spiral would twist by ether twisting the can or placing on some kind or twisting device that you would crank , this would also create a new gimmick for the product (spirals and balls) and something to do while drinking it if you missed mixing your Slurpee in a cup with a straw.
but the main thing with the new packaging and gimmick is to get the drink out of the store/ 7-11 and in with all the other main stream beverages or the world IE coke Pepsi red bull , out or the cup and on to the shelves !
A few pros and cons to Slurpee pros/ big drink, unique cup, drink with straw, cheap, lots of flavors
cons / can only get in cups, only get at 7-11, you cant store or save it , bulky , you have to drink from straw

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