positive advertising

this is a very positive advertisment
#1 first thing i see when looking at this advertyisment is people and things that i recognise so already you have the consumers (me ) attention
#2 the advertiser has chosen to use an art style back ground which easy to see and stands out with bright colours
#3 there not just people on the advertisment there celebritys which takes the advertisment to a new level , if someone famous is backing the product it appeals to a lot more people and gives it a lot more class and professionality,