Slurpee (frozen drinks) research and improvement (luke homework)

Slurpee ( frozen drinks ) research and improvement

the product I have chosen to research is the Slurpee ( frozen drinks) , which is one of my favorite drinks it is a great product and very popular the world over, it was invented in the 60s buy a man call Omar knedlik, and sense then has only grown in popularity worldwide, this is helped by a huge medium of advertising from internet, promotions, TV advertising and subliminal advertising such as the Simpsons famous squishy right down to the BRAIN FREEZE

but one thing I have noticed with this delicious beverage is that you are limited to where you can get it from, it seems that the only place you can obtain one of these drinks is from a 7-11 or corner store and further more you can only get them in a big bulky cup, I propose to enhance the product buy getting it out of the cup and corner store and in to cans and bottles. This would make the product much more widely available also you could save it if you didn't want to drink it all right then plus you could keep it at home as well as buy from vending machines super markets things like that.

But how do you keep it frozen ???

One way to do this might be to make the cans and bottle very high pressured so that is it liquid in the can or bottle is unable to freeze until it is opened, this would work much the same way a bottle of coke in the freezer reacts when it has been in for to long it looks fine but when opened it freezes ,

another way would be to sell it in a can or bottle with small balls inside which you shake to keep your drink at that nice consistency, much the same as a can of spray paint.

You could even sell it with a spiral in the can or bottle that you twist to keep it cold and slushed, the spiral would twist by ether twisting the can or placing on some kind or twisting device that you would crank , this would also create a new gimmick for the product (spirals and balls) and something to do while drinking it if you missed mixing your Slurpee in a cup with a straw.

but the main thing with the new packaging and gimmick is to get the drink out of the store/ 7-11 and in with all the other main stream beverages or the world IE coke Pepsi red bull , out or the cup and on to the shelves !

A few pros and cons to Slurpee pros/ big drink, unique cup, drink with straw, cheap, lots of flavors

cons / can only get in cups, only get at 7-11, you cant store or save it , bulky , you have to drink from straw

Slurpee, Only at 7-Eleven - Amusement - Slurpee Story

Slurpee, Only at 7-Eleven - Amusement - Slurpee Story

GIMMICK ( PROS AND CONS CONSUMER)

there is not to much wrong with this its a good deal and i would probably buy it if i saw it, a few things that might make it more attractive is if they had a few more options like...

- instead of junk food offer a more healthy option like fruit, 7-11 sell fruit and fresh items so it would not be a hard for then to do this.
- make it a "free" promo instead of  "for only a dollar more". for example "1 in 3 chance to win free snack with every purchase of slurpee" instead of $1 with purchase

-the other thing that i guess is a good  thing from a companys point of view is that they will be turning over more stock and making more money from a sale.

WEEK TWO HOMEWORK ( FIND MARKETING GIMMICK )

this is a pc game that i got which is a total gimmic i payed an extra $60.00 for nothing really just an extra book and an in game item .

GET THE GLASS game review

DID YOU KNOW : that the game get the glass was recorded on film then converted to the computer to be made into a game :)
positive  one of the things thats makes this game good is that its different then alot of the other games that are on the market at the moment, it has more of a board game feeling to it with is very appealing to younger people who might be playing the game , it also has a heavy emphasis on milk and al the good that comes with drinking it, so not only is it fun but very educational at the same time, the cut scene's in the game are very nice highly rendered and have good animation through out the hole game witch will help to keep people interested.
negative .not many negatives on this game , a few are
 - no in game personalisation so you don't get to customise your name or avitar
- not very bright it may be more appealing if the colours weren't so dull , could be more interesting to younger children ( 2-6 yrs ) if the colours stood out a little more
- the game doesn't encourage you to come back and play again, perhapes in game leveling or save points could have worked with this game

bad advertising

 some more bad advertising this is terable advertising because the only thing they have done is place a celebrity on the poster he has nothing to do with the product there is nothing on this advertisment thats suggests anything except its a drink called boss , maybe a younger person with a bit more attitude and some colour may have been a better choice

bad advertising

ok this is some bad advertising
#1 first thing i think when i see this advertisment is BAD, it's in the shape of a hamberger. very clever, but alot of people when shopping for something they want to feel good in tend to stear away from things that make then feel bad  like hambergers ( junk food , ect )
#2 this is a nike advertisement but could just as easy be a food commercial also
#3 nice and simple nike is a sport brand its clientell is mostly athletic people

bad advertising

#1 go's without saying .... no one wants anything to do with the nazi party .
#2 may have seemed like a good idear at the time , now is something volkswagon try and distance them selves from as much as possible
# 3 no colour !!!!

posative advertising

 
this to me is avery positive way to advertise
#1 it is not like your usual main streem advertising ,
#2 street artists have been employed buy a major brands like nike adidas to advertise there product in a waty that would be more appealing to the people that buy there products especialy there "street" range of products.
#3 very bright , unusual  way for a big company to advertise so you may look twice

positive advertising

this is a very positive advertisment
#1 first thing i see when looking at this advertyisment is people and things that i recognise so already you have the consumers (me ) attention
#2 the advertiser has chosen to use an art style back ground which easy to see and stands out with bright colours
#3 there not just people on the advertisment there celebritys which takes the advertisment to a new level , if someone famous is backing the product it appeals to a lot more people and gives it a lot more class and professionality,

positive advertising

 i think this is positive advertising and works for me
#1 product very bright fun and easy to see
#2 popular brand ,   product was made for my interest ( gaming ) and i have one for my team ( red or blue )
#3 combinds all my favouritwe things( popular things ) gaming , warcraft , energy drink ,

The Goon - trailer

OMG !!! ANYONE THAT KNOWS ME , KNOWS I LOVE THE GOON !!! , but not enough to know there was a movie comeing out please look its so cool , if you can not laugh and say it's awesome . il give u a dollar $$$ :)

MUTO a wall-painted animation by BLU

cheshire cat

DRAGON ( TO MUCH WOW ) HEHE

something i did after watching (donnie brassco) :)

(HOMEWORK) Find a new story on an OHS incident in the workplace

A SYDNEY crane company has been fined $65,000 after a young apprentice was crushed by a tonne of timber flooring, suffering multiple breaks and losing part of his bowel.

In the NSW Industrial Relations Commission, Justice Francis Marks also ordered Stephensons Cranes Pty Ltd, based at Arndell Park in Sydney's west, to publish details of the case.

The details will appear, at the company's cost, in The Daily Telegraph newspaper and the trade magazines Construction Contractor and Crane Lift.

Commenting on the judgment on Thursday, WorkCover operational health and safety division general manager John Watson said the incident could have been prevented and served as a warning to the construction industry.

"This incident has had far-reaching consequences for the apprentice, whose health and lifestyle will be badly affected for many years to come due to the injuries he received, and robbed him of the joy of holding his newborn baby son," Mr Watson said.
On February 20, 2007, 19-year-old apprentice carpenter Jamie Kirchen fell 2.5 metres at a residential construction site before being crushed by a tonne of timber flooring.

Mr Kirchen, employed by Mintark Pty Ltd, based at Leumeah in Sydney's southwest, was standing on timber joists which formed a second-storey deck area while he directed a crane operator to land a pallet of timber flooring.

L.A. Noire: "The Technology Behind Performance"

people from (cert 3 media) should watch !

Chopper's occupational Health and Safety tips

h-devition to oh&s devition :)

Smoking OHS Video --FUNNY!--

dont be a mess , when it comes to OH&S